Bradesco global solutions
Digital platform for large wholesale companies
Simplificando operações complexas com segurança e clareza.
Context and problem
BGS (Bradesco Global Solutions) was created to serve large companies with complex banking needs. I worked in various business sectors. However, my main challenge was the difficulty in carrying out high-value transactions intuitively, securely, and quickly, with usability adapted to different user profiles within corporations.
Users get lost in long transfer streams.
Need for faster authentication.
There is a lack of standardization between screens.
Discovery
We conducted interviews, journey mapping, and benchmarked financial sector platforms. We identified that clarity, security, and centralization were critical issues.
Managers need a quick overview.
Operators need clear flows.
Contact registration must be quick and secure.
Definition
Based on these insights, we prioritize simplifying critical journeys (transfers, contact registration, and authentication).
We created hypotheses:
How to reduce the number of clicks in a transfer?
How to apply frictionless biometrics?
How to standardize components without losing flexibility?
Componentization for scalability.
Clear visual hierarchy.
Balance between security and usability.
Solution
We developed optimized transfer and registration flows, integrating biometrics for critical authentication. We created component libraries that ensured consistency and scalability. The design brought visual objectivity with Bradesco's identity.
Results
BGS brought more clarity and confidence to complex operations. There was a reduction in errors, increased user adoption, and positive feedback from companies about the simple yet robust experience.
Faster transactions.
Maior segurança percebida.
Adhesion of different user profiles.
Learnings
I learned to balance regulatory and security needs with usability, and I understood the importance of componentization for consistency in scalable products. I also honed my strategic vision to align design with business goals.
Balance between safety and experience.
Design system as a pillar of consistency.
Strategic value of UX in corporate solutions.
